LAUNCHING A DIGITAL FORWARD START UP COMPANY
CLICK ON THE SECTIONS BELOW TO EXPLORE MINI CASE STUDIES UNDER EACH PILLAR
AWARENESS I EXPERIENTIAL I CONTENT I INNOVATION
EXPERIENTIAL
EVERY SIP MATTERS. EXACTLY 97% OF PEOPLE NAMED IT THEIR FAVORITE VODKA AFTER EACH COMPARATIVE TASTING.
CONTENT CREATION
UNCHARTERED TERRITORY, UNCOMFORTABLE AND AT TIMES RISKY CONTENT CREATION
AWARENESS
INCREASING NEW WEBSITE TRAFFIC BY 52% + 4X SOCIAL GROWTH
INNOVATION
HERE IS THE FUTURE OF VODKA DISTILLATIONS
SHOWCASE OF CORE BRAND GROWTH PILLARS
The growth of Purity Vodka didn't come as a surprise or as a result of good luck. It was achieved through measured risk, testing and venturing into new brand territories. At times it didn't feel 100% comfortable. There were failures, learnings and ultimately a new way to grow the brand was discovered. The strategic well planned marketing plan led to significant awareness and commercial growth.
Achieved +37% growth vs. prior year in key core markets after repositioning brand and executing integrated marketing plans
Pioneered breakthrough marketing campaigns that quadrupled social following and were recognized by the New York Times, Adweek and Variety magazine for innovative celebrity partnerships
Grew brand awareness by increasing website traffic over 52% driving commercial double-digit growth year over year for the last 4 years