AWARENESS I CONTENT I INNOVATION
EXPERIENTIAL MARKETING
Creating an emotional experience with the consumers quickly developed into a powerful connection that went beyond a great tasting martini, cocktail or drink on the rocks. Purity Vodka is a shockingly smooth vodka that became the center of conversations at any event it was part of. Every event either through partnerships or standalone, it delivered a sense of discovery, luxury and unexpectedness.
97% of consumers chose Purity Vodka when tasted against any other premium vodkas. Now that's an impactful brand tasting experience.
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PURITY VODKA // FINEST 10% PR STUNT FASHION SHOW EVENT
During NY Fashion Week Purity Vodka enlisted fashion designer Timo Weiland to create a truly one-of-a-kind fashion show featuring one of Purity Vodka’s key distillation benefits. Purity only bottles the finest 10% of what is distilled.
150 consumers attended the special event where only 10% of the models’ bodies were covered. This was an interpretation of the models ONLY wearing the best 10% of a Timo Weiland design. The runway show was followed by a cocktail tasting and a meet and great with the designer. Certainly a bold memorable experience for all.
PURITY VODKA X URBAN DADDY // SUPPER 34
In partnership with Urban Daddy, Purity Vodka’s Master Blender hosted a dinner pairing event for 34 influencers at the iconic faceted (like the bottle) space at the Penthouse of the Rivington Hotel in NYC. It was a luxurious tasting event with cocktails paired with thoughtful chef creations.
PURITY TRUTH COCKTAIL SHAKE DOWN
Celebrating the great cocktail culture in San Francisco, Purity Vodka enlisted 10 of the top local bartenders to compete for the title of best Purity cocktail to be featured in the participating bars and restaurants. The event drew a crowd of over 100 consumers and trade to taste 10 excusive cocktails, which drove significant brand awareness in the area.
DANIEL WELLINGTON X PURITY VODKA COLLECTION LAUNCHES
Purity Vodka partnered with like-minded brands to reach a new segment of millennial consumers. By partnering with watch company, Daniel Wellington—the fastest growing Swedish brand—Purity became the signature spirit for all store openings and collection launch events around the country.
Each event was intimate, full of influencers creating content, blogging and posting including the brand creating awareness by associating with an up-and-coming brand.
PURITY VODKA X CACHE´ INFLUENCER EVENTS
Purity Vodka hosted a 5 event series in NYC exclusive venues by partnering with Caché Lifestyle, targeting an “underground” movement of millennial influencers. Each event included a series of signature cocktails for 100+ guest that became brand loyalists in NYC.