EXPERIENTIAL I CONTENT I INNOVATION
BRAND AWARENESS
Building brand awareness was the core focus of educating, story telling and ultimately showcasing the brand’s uniqueness. A digital strategy led by social media channels was at the center of the initiatives along with key media partnerships.
The combination of these strategies resulted in:
• 54% increase on website visits
• 82% increase in new website visitors
• 4X social media following growth in the last year
• EXPLORE SECTIONS BELOW TO SEE EXAMPLES •
TEASER PRODUCT AND LIFESTYLE VIDEOS
Over 25 different videos were in rotation month over month featuring different brand messages. From production and ingredients to showcasing nights out connecting with consumers, it was a balance of functional and emotional messaging driving engagement and conversion to the website store locator.
DIGITAL BRAND VOICE AMPLIFICATION
Various banner ads were executed to increase web traffic over 54% and +82% of new users were acquired through digital media campaigns with Urban Daddy, AskMen.com, Liquor.com, WineEnthusiast.com, Chilled magazine, iHeart media and Drizly.
These banners also served as the main media platform to showcase the voice of the brand to introduce the new campaign positioning in 2015, through 2016.
CONSUMER AND TRADE TRADITIONAL PRINT ADVERTISING
Over the period of 3+ years the brand developed a series of ads for multiple trade and consumer magazines raising awareness and supporting regional integrated plans. Ads were featured in: Modern Luxury, The Atlantan, Jezebel, Tasting Panel, Chilled Magazine, The Spirits Business, Shakers
DIGITAL PARTNERSHIPS
Strategic partnerships drove efficient hyper-targeted campaigns in key markets contributing to the overall digital campaigns success, resulting in increased new website visitors and new organic followers on social channels. On E-commerce channels (Drizly) it doubled online sales in the participating stores.
Partners included: Modern Luxury, The Atlantan, Jezebel, Tasting Panel, Chilled Magazine, The Spirits Business, Shakers.
