JOEL McHALE CRAFTED SPIRIT CAMPAIGN

As a small luxury brand Purity Vodka turned to talking the road less traveled when it came to approaching a celebrity spokesperson. The result was a comedic video series hosted by Joel McHale celebrating very unique craftsmen around the US and Canada.

From the best custom trucks to $100,000 bullet proof suits to top of the line surfboards, Joel created long and short form videos used on a YouTube media focused campaign driving +5MM views.

Why Joel McHale? Because he is bold, approachable, unexpected and gave a unique more lighthearted approach to a luxury vodka celebrity endorsement.

SEE WHAT THE NY TIMES HAD TO SAY ABOUT IT: https://www.nytimes.com/2014/07/09/business/purity-vodka-banks-on-some-comic-timing.html