MICHELOB ULTRA ORGANIC SELTZER LAUNCH
CHALLENGE // Develop an awareness commerce-driving digital experience to motivate trial of Michelob Ultra Organic Seltzers.
WEBSITE ACTIVATION // SUMMER OF SELTZER engaged consumers in a gamified sweepstakes that highlighted the unique fruit flavors of seltzer while driving repeat purchases and loyalty of a new-to-market organic seltzers from Anheuser-Busch
WEBSITE IMAGES
FULL WEBSITE EXPERIENCE