HARRIS TEETER
A southern grocery chain with more than 250 stores and 60 fuel centers in seven states and DC.

ASSIGNMENT // Offer an evolution of Harris Teeter’s brand, and develop a spring (mothers day) and summer marketing initiative integrating brand and shopper strategies. Promote Harris Teeter's priority products and vendor participation to unlock the greater potential within the “In Food With Love” Campaign.

STRATEGY // Food = Love and Food loves us back

CAMPAIGN IDEA // IN FOOD WITH LOVE
We believe In Food With Love sets the tone for how Harris Teeter sees the world: as a place where love is expressed through the food we share. But it’s missing its connection to humanity. This platform highlights how Harris Teeter helps not only feed shoppers’ stomachs, but also fills their souls.

Project was developed in partnership with Hot House Agency

MOTHERS DAY + SPRING CAMPAIGN

SUMMER CAMPAIGN