ASSIGNMENT // Clearly establish that Grey Goose Vodka is a ‘brand for me’ within the LGBTQ community and a brand relevant for big and small moments, demonstrating relatability, versatility and authenticity by delivering a LGBTQ+ strategy, key visual, and tools that break through the pride noise and ladder up to the Live Victoriously platform, focusing on driving awareness, desire, and conversion for Grey Goose.
STRATEGY // PARTY LIKE WOKE FOLK. Celebrate everyday progress with our premium vodka drinkers because you shouldn’t compromise on who you are or your vodka.
CAMPAIGN IDEA // FLY WITH YOUR FLOCK
