FLORA
Flora was launching in the U.S. as a new brand with zero brand awareness and was entering into a crowded category. The brand needed to differentiate itself from other spreads by focusing on its culinary occasions and sustainability benefits to source volume from premium butter brands.

ASSIGNMENT // Develop a shopper-first driven strategy, creative platform, and tactical plan to rapidly drive trial and repeat sales of Flora across multiple channels.

STRATEGY // Delectability Born from the Earth Introduce Flora to U.S. shoppers as the one plant butter that’s so perfect for any culinary creation, it doesn’t feel the need to compare itself to dairy butter.

CAMPAIGN IDEA // NOM RESPONSIBLY
Born from the goodness of plants, we positioned Flora as the foodies’ dairy-free spread as it delivers the same superior taste of butter but is crafted to be good for you and good for the planet.

RECIPE VIDEO

INFLUENCER SAMPLING