BUD LIGHT X NFL
Assignment: Drive engagement and digitally amplify the partnership with the NFL.
Strategy: GET IN ON THE ACTIONHelp football fans feel closer to the teams and players they love and provide ways for them to soak up more of the sports bonding fun when they enjoy a variety of Bud Light products with their games.
Campaign: BUD LIGHT SQUARES GAME
Bring back the action and excitement of the game for the full season while getting America’s #1 lager and some football prizes
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