OBJECTIVE // Create an integrated national program including TV, digital and POS to give current gin consumers new cocktails as part of their current repertoire.

SOLUTION // Create a program called the CST (Classic Sapphire Time) that re-inspired consumers to recreate Bombay Sapphire classic cocktails inspired by "recipe performances" in a modern, engaging, and sultry way. 

This program included an engaging digital campaign for Bombay Sapphire with integration through secondary packaging during the Holiday season, spots were seen by consumers on TV, events and they access in print ads (GQ magazine) and in-store though codes in off-premise and on-premise accounts.