BARCART

BarCart.com is a cocktail and content search engine/hub that easily gives consumers access to the best content Proximo Portfolio of brands has to offer including seasonal cocktails, expert hosting tips, how-to videos, personalized offers, and seamless check-out integration for delivery.

CHALLENGE // Create a phygital (physical and digital) ecosystem that influences shopper purchase (online/offline). A destination to educate and inspire consumers and trade with key occasion cocktails content, while building a consumer database across full company portfolio that trade and distributors would get excited about.

DIGITAL STRATEGY // redefined the phygitalconsumer experience from the ground up with a portfolio cohort driven strategy to develop the channel mix & content strategy to influence the consumer across the path-to-purchase.

DIGITAL BRAND IDEA // BARCART a destination for exploring unique branded content that drives education, inspiration & conversion

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